THE TONE OF VOICE QUESTIONNAIRE FOR COPYWRITERS
Get inside your client’s head before you write a single word.
Tone of voice is one of the hardest things for clients to explain and one of the easiest things for a project to go wrong on. When expectations are vague, feedback becomes subjective and revisions drag on.
This tone of voice questionnaire helps you capture how a brand wants to sound from the start, so you can write with confidence and avoid guesswork.
WHY YOU NEED THIS QUESTIONNAIRE
Many briefs focus on what needs to be written, but very few help you understand how it should sound.
This questionnaire is designed to draw out personality, preferences and boundaries in a way clients can actually answer. It prompts thoughtful responses without overwhelming them or slipping into marketing jargon.
The result is clearer direction, stronger alignment and smoother projects.
Now only $14.99 USD
WHAT YOU GET
You will receive an editable tone of voice questionnaire that covers:
Brand personality and positioning
Audience context and expectations
Tone and style preferences
Language choices and boundaries
Do and do not examples
This template will give you the insight you need to write copy that feels like it truly belongs to the brand.
BUILT FOR REAL COPYWRITING PROJECTS
Your tone of voice template is a practical working document you can send to clients at the start of a project or use internally to guide your writing.
It works for websites, blogs, emails, social content and longer campaigns.
You can trim it down for smaller jobs or reuse it across ongoing client work.
MAKE IT YOUR OWN
The questionnaire is delivered as a plain, editable PDF, but you can use it as a guide and tailor it to your own process.
Add your branding, remove questions you do not need or adjust the language to match your tone.
WHO IS THIS FOR?
This questionnaire is for copywriters and content professionals who want to:
Get better briefs
Reduce subjective feedback
Write more confidently
Protect their time
Leverage AI to deliver stronger, more consistent work
If tone of voice often feels like the missing piece in your projects, this tool fills that gap.
START EVERY PROJECT ON THE SAME PAGE
Stop guessing how a client wants your copy to sound and how to write in their brand voice
Download this tone of voice questionnaire and make clarity part of your copywriting process.
LEVERAGE TONE OF VOICE TO EARN $$$
Once your client has filled out a Tone of Voice form for you, use it to create a document they can share with their team and contributors.
This is a valuable document you can charge $500 or more for.
For just $14.99USD, this is a valuable investment in your career and portfolio.
MORE TEMPLATES
Spend small. Save big on time.
FREELANCE COPYWRITER CLIENT QUESTIONNAIRE TEMPLATE
Customise and send to new clients.
FREELANCE COPYWRITER QUOTE TEMPLATE
Itemise your costs.
FREELANCE COPYWRITER TONE OF VOICE TEMPLATE
Write like every client with ease.
FREELANCE COPYWRITER TERMS TEMPLATE
Update and send for peace of mind.
MARKETING STRATEGY TEMPLATE
Customise and send to
new clients.
50 WINNING EMAIL SUBJECT LINES
Write like every client with ease.
OPTIMISE BLOGS FOR LLMS & AI SEARCH ENGINES
Itemise your costs.
BUY THE BUNDLE
Every template for
$49.95 USD.
